Event Information

Sunday, April 7, 2019

Masters of Taste is a premier food and beverage festival on the field of the iconic Rose Bowl. 100% of event proceeds benefit Union Station Homeless Services, a 501(c)(3) organization.

The fourth annual event introduces an exciting new host chef concept, featuring Michael Hung (Faith & Flower) as the premier event host/ambassador.

Join over 2,500 food and beverage enthusiasts and walk the Rose Bowl field while enjoying delicious, unlimited tastings from LA’s top Master Chefs and restaurants, craft cocktail bars, wineries and local breweries.

Event For Ages 21+ Only | Rain or Shine Event.

Event Photography Provided By:

About The Charity

Homelessness can affect anyone – no one is impervious to it. Stagnant wages, skyrocketing rents and lack of a safety net for people who are sick, disabled or trapped in the cycle of poverty have all contributed to our current homeless crisis.

For more than 45 years, Union Station Homeless Services has helped adults and families facing hunger, homelessness, and poverty in our community. Everyday, our staff has the privilege of working with people on a journey – people who trust us enough to let us into their lives so that we can provide the outreach, shelter, housing, and employment services they need for a better life. Union Station has grown and expanded in recent years. Our staff has more than doubled in size; our geographic reach has expanded to include Pasadena and 32 cities in San Gabriel Valley; and our programming has evolved and adapted to serve the most vulnerable members of our society – people experiencing chronic homelessness, chronic health conditions, disabilities, mental illness, and substance use. 

Union Station will continue to leverage our decades of expertise, our innovative and life-saving programs, and our deep community connections to help people rebuild their lives. We cannot do it alone. We must all do our part to move our homeless neighbors off the streets, and into homes for good. Together, we can build a future where every person has a life of dignity and a safe place to call home.

Thank you for supporting us and being part of the solution!

Location & Parking

The Masters of Taste food and beverage festival will take place Sunday, April 7, 2019 on the field of the Pasadena Rose Bowl.

Parking is available at the event, free of charge. Guests are encouraged to utilize a car service, such as taxi or rideshare, since this event does serve alcoholic beverages. 

Rose Bowl
1001 Rose Bowl Drive
Pasadena, CA 91103


How Much Are Tickets?

General Admission tickets are $105 and VIP tickets are $165. Admission includes unlimited tastings of all food and beverages. 

Are Children Allowed?

No. Children of any age are not allowed at the festival, even with a parent or guardian. This event is strictly 21 years and older.

Prohibited Items

Masters of Taste is committed to the safety and security of all patrons at this event. ALL bags will be searched before entry. Bags will be restricted to small purses, totes and drawstring bags only. Patrons should be prepared to have their bags searched each time they enter the festival and should plan for extra time to get through security. For faster entry, No Bag Express Lanes are located at the entrance for those not carrying a bag.

Please note: There is no smoking of any kind in the Rose Bowl.

Prohibited Items :

  • E-Cigs or Vaping devices
  • Aerosol containers (including sunscreen and personal beauty products)
  • Drones or any other remote flying device
  • Coolers of any kind (exceptions may be made for medical use)
  • Glass containers of any kind
  • Firearms, explosives, and weapons of any kind (including pocket knives, pepper spray, fireworks, etc.)
  • Illegal and Illicit substances of any kind
  • Drugs or drug paraphernalia
  • Outside food or beverage (including alcohol) of any kind, except factory sealed bottles of water (up to 1 liter each)
  • Professional-grade radios or walkie-talkies
  • Pets (except ADA registered animals – proof of registration required)
  • Unauthorized/unlicensed vendors are not allowed. No unauthorized solicitation and materials including handbills, flyers, stickers, beach balls, giveaways, samples, etc.

What If I Have More Questions?

Feel free to reach out to us at 626.240.4550 or send us an email at info@mastersoftastela.com!