Master: Hitching Post
Owners Gray Hartley & Frank Ostini
Gray Hartley, a former Alaskan salmon fisherman, and Frank Ostini, chef and owner of the famed Hitching Post 2 Restaurant in Buellton, were brought together by their love of wine and winemaking. Over the years their backyard hobby turned into a highly acclaimed winemaking enterprise.
In 1981 they discovered the wonders of Santa Barbara Pinot Noir, and since then Pinot has been their primary focus. Their flagship wine is the Hitching Post Highliner. The “Highliner” is the best fisherman in the fleet, and this name honors the men of the Alaskan Salmon Fishery alongside whom Gray Hartley worked for 28 years. Along with ten selections of Pinot Noir, Hitching Post produces a dry Rosé called Pinks, a Syrah, and a Merlot-based red named Gen Red.
In 2004, the Academy Award® winning film Sideways, set in Santa Barbara wine country, prominently featured The Hitching Post 2 and Hitching Post Wines. Since exposure in the movie Hitching Post wines gained in popularity, and they currently produce over 17,000 cases a year. The Hitching Post restaurant and wines have been featured in Gourmet, Newsweek, USA Today, Los Angeles Times, Wine Spectator, Sunset, Santa Barbara Independent, Santa Barbara News-Press, Los Angeles Magazine, Decanter, Zagat, Eater, and Thrillist, among others.