CRŪ is a French term traditionally translated as “growth” and generally used to identify a prestigious vineyard or group of vineyards. This concept embodies the spirit of CRŪ Wine Company. The CRŪ brand focuses on premium Chardonnays and Pinot Noirs from the upper Salinas Valley, which provides ideal conditions for these cool-weather varietals. They create handcrafted artisan-style wines that successfully represent the quality of the fruit and demonstrate a marriage of site typicity and winemaking skills making the CRŪ portfolio truly unique.

Founded in 2003 by friends Richard Spencer and Michael Conway and overseen by Winemaker Ken Post, CRU has developed into a very highly regarded winery with a long list of awards and accolades to its name.