Ten To One
Ten To One Rum is a premium, Black-owned Caribbean rum brand founded in 2019 by Trinidad-born Marc Farrell. It offers Pan-Caribbean blends, including a Dark and White rum, designed to elevate the perception of rum, featuring no added sugar, colors, or artificial flavorings. The name is inspired by a quote from Dr. Eric Williams regarding the original ten nations of the West Indies Federation.
Marc Farrell
Growing up in Trinidad, rum was always more than just a drink. It was a source of pride, a bridge to conversation, and a way to bring people together. But living abroad, I watched spirits from around the world garner appreciation, earning their place at the table, while Caribbean rum was too often left out.
Ten To One is my response: a celebration of the culture at the heart of our product—vibrant, modern, unapologetic, and endlessly creative. As a native son of the Caribbean and a student of rum, I’m proud we’re not just rethinking the category, but reclaiming the narrative, moving past tropes and elevating the craft while honoring the people and places that shaped it.
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