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A Food Festival With Purpose

Masters of Taste is one of Southern California’s premier food festivals, bringing together the region’s most talented chefs, restaurants, wineries, craft breweries, and spirit brands for one unforgettable event at the Rose Bowl Stadium.

But this event is about more than incredible food and drinks.

Masters of Taste exists for one reason: to help end homelessness.

Every ticket sold fuels housing solutions and supportive services for individuals and families who need stability, dignity, and a place to call home.

Group of three diverse adults taking a selfie outdoors in bright sunlight, all smiling and wearing sunglasses, with a man in a tan jacket and red hat holding a smartphone, a woman in a light blue shirt and sunglasses making a peace sign, and a woman in a denim jacket smiling.

#EATMOREGIVEMORE

Who Benefits

100% of proceeds from Masters of Taste benefit Union Station Homeless Services, a leading nonprofit serving people experiencing homelessness in Pasadena and the San Gabriel Valley.

Funds raised support:

  • Permanent and interim housing

  • Case management and supportive services

  • Health, mental health, and employment support

  • Connections to community and long-term stability

  • Culinary Training Program

  • Food services, providing more than 700k+ meals to residents, program participants, outreach, and anyone hungry in the San Gabriel Valley.

This isn’t symbolic giving. It’s direct support with measurable outcomes.

Learn more
Logo with the words 'Union Station,' 'Homeless,' and 'Services' in large, bold text, with 'Homeless' and 'Services' in orange and the others in dark purple.

FAQS

  • Masters of Taste is a premier food and beverage festival bringing together top chefs, restaurants, wineries, breweries, and spirit brands for one night at the Rose Bowl Stadium. It’s also a fundraiser. The goal is simple: great food, real impact.

  • 100% of net proceeds benefit Union Station Homeless Services, supporting housing and supportive services for individuals and families experiencing homelessness in Pasadena and the San Gabriel Valley.

    This is not a percentage-based donation. The event is built as a fundraiser first.

  • All tickets include:

    • Unlimited food and beverage tastings

    • Entry to one of LA’s most iconic venues

    VIP tickets include early entry, access to a VIP and Sponsor Lounges, and elevated tastings and experiences.

  • The app allows us to manage ticket access, communicate real-time updates, and create a better guest experience. It also helps us reduce overhead so more funds go directly to services.

  • Yes. Masters of Taste is a 21+ event only. Valid government-issued ID is required for entry. No exceptions will be made.

  • No. Masters of Taste is a walk-around tasting event. Guests are encouraged to explore, taste, and engage at their own pace.

  • Yes. The Rose Bowl Stadium offers accessible entry points and restrooms. If you have specific accessibility needs, we encourage you to contact us ahead of time.

  • Tickets are non-refundable. This policy helps ensure funds raised directly support housing and services. If you are unable to attend, tickets may be transferred to another guest.