Subourbon Life
Subourbon Life is a brand of ready-to-drink (RTD) canned cocktails featuring 6-year-old barrel-aged bourbon with flavors like pink lemonade and iced tea lemonade, aiming to make bourbon more accessible for daytime occasions, founded by Jen Hardell to redefine bourbon culture with inclusive, "find your people" vibes, focusing on refreshing, smooth, and subtly sweet options that aren't carbonated. It's about modernizing bourbon for broader appeal, moving beyond traditional heavy drinking to social gatherings, races, and picnics, with flavors like Pink Lemonade, Margarita, and Piña Colada.
not your grandfathers subourbon
Founded by Jen Hardell, a woman rewriting the rules in a male-dominated bourbon world, Subourbon Life is changing how and when bourbon is enjoyed.
Subourbon has bourbonized your favorite classics: Pink Lemonade, Palmer, Margarita, Piña Colada and Espresso Martini.Real flavor.
Real bourbon. Zero bubbles.
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