Obvious Wines


Cuisine: Wine

Location: Santa Monica, CA





Obvious Wines is a game-changer in the wine industry due to its simple and approachable way of labeling its products. A great deal of customer feedback was included when developing their brand. Their innovative product descriptions, chosen by their customers, take the intimidation out of choosing a delicious bottle of wine. Their partnerships with experienced winemakers ensure that their wines are high-quality, as well as grown through environmentally friendly practices.  The wine is sustainably farmed and bottled in eco-bottles with carbon-free corks.

Brice Baillie

In 2015, founder Brice Baillie noticed that people had a growing interest in wine, but felt intimidated in selecting and discussing it. He sought to create a brand that made wine more approachable and sustainable; thus, Obvious Wines was born.